A school public relations specialist is a professional who helps promote the school’s image, achievements, and events to the public. They also communicate with various stakeholders, such as students, parents, staff, media, and community members. A school public relations specialist resume provides an opportunity to highlight critical skills such as strong writing, speaking, and interpersonal skills.
Here is a list of 25 action phrases that you can use (or adapt for use) on your school public relations specialist resume to describe your experiences, achievements and/or responsibilities. Remember to use the past tense for completed actions and the present tense for ongoing actions.
- Develop and implement public relations strategies and campaigns
- Write and distribute press releases, newsletters, and brochures
- Manage the school’s website and social media accounts
- Coordinate and attend school events and activities
- Create and maintain media contacts and relationships
- Respond to inquiries from the public and the press
- Monitor and evaluate the effectiveness of public relations efforts
- Research and analyze current trends and issues in education
- Collaborate with other departments and staff members
- Design and produce multimedia materials and presentations
- Organize and facilitate meetings and workshops
- Edit and proofread public relations materials
- Prepare and deliver speeches and presentations
- Conduct surveys and interviews
- Handle crisis communications and issues management
- Support fundraising and alumni relations initiatives
- Train and mentor student ambassadors and volunteers
- Showcase student and staff achievements and stories
- Build and maintain a positive school culture and reputation
- Liaise with external partners and stakeholders
- Plan and execute special projects and events
- Update and maintain public relations databases and records
- Follow and adhere to school policies and guidelines
- Seek and provide feedback and suggestions
- Learn and improve public relations skills and knowledge
We hope this list of action phrases for a school public relations specialist resume has helped you create a more impressive and impactful resume. Good luck with your job search and we wish you all the best as you continue through your career journey.